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SEO Analyst, Money

Job Category:
Media and Publishing
Career Level:
Mid Career (2+ years of experience)
Job Type:
Full Time/Permanent
Positions:
1
Company Name:
U.S. News & World Report
City:
Washington
Country:
USA
Description:

The Money team at U.S. News & World Report, which strives to help people make smarter decisions when it comes to saving and spending, investing, retirement and careers, is seeking a motivated, experienced SEO Analyst to join our enthusiastic team of writers, editors and product managers. This position is based in our Washington, D.C. office.

As a member of the U.S. News Money team, you will be the lead in developing and implementing our SEO strategy for traffic growth that helps drive the future of our business. You will be a key member of a fast-growing organization that is goal-oriented and re-shaping our future.

The primary responsibilities of the SEO Analyst will be to champion our organic traffic growth through smart, actionable search tactics and work closely with the U.S. News global SEO team to create the future SEO strategy for the Money site. You will lead our analysis and reporting and be the resident expert on Search algorithm updates and industry trends. If you dream about Robots.txt or know how to use “canonical” in a sentence, then you’ll love this role.

The SEO Analyst will work closely with the Money team to improve organic performance and assist with reporting, analysis and recommendations.

Key Responsibilities:  

  • Responsible for analyzing, identifying and managing SEO initiatives and organic search opportunities 
  • Develop and deliver clear SEO KPIs and attain improved organic traffic growth
  • Create and implement specific page-level and site-wide SEO recommendations
  • Execute strategic SEO activities across keyword research, link-building, page indexing and crawling 
  • Work closely with Product, Editorial, Tech and Business Intelligence departments to drive implementation of SEO recommendations
  • Create detailed and routine analysis and reporting of SEO KPIs
  • Provide analysis of competitor sites and identify areas of opportunity
  • Stay abreast of new tools, trends and best practices on all search engine algorithm updates (primarily Google) and the SEO industry
  • Be the project owner for SEO efforts on the Money team

Requirements:  

  • Bachelor’s degree, preferably Business major or similar, or equivalent experience  
  • 3 – 5 years of professional SEO experience with proven results
  • Advanced knowledge of SEO methodologies and best practices. Familiarity with Schema.org markup a plus
  • Experience with reporting/tracking tools including Adobe Analytics, Google Analytics and Google Search Console, SEO optimization platforms such as Searchmetrics, and data-driven SEO analysis
  • Experience with crawling software such as Screaming Frog SEO Spider and DeepCrawl a plus
  • Proven success in creating and implementing SEO plans and strategies resulting in tangible growth in organic traffic
  • Experience working with cross-platform teams to implement SEO strategies
  • Advanced skills in Microsoft Excel, HTML and understanding source code
  • Experience with SEO for media sites is a big plus

Applicants must provide résumé and cover letter.

We are offering a competitive salary and comprehensive benefits package that includes healthcare, dental, vision and 401(k) plan.

EOE

M/F/D/V