SENIOR SEARCH ANALYST (Los Angeles, CA and New York, NY)
U.S. International Media's interactive/digital division is looking for a Senior Search Analyst in its West Hollywood corporate office. The Senior SEM Analyst will plan, execute, manage and analyze online search plans and strategies for a variety of agency clients. A strong analytical background and an interest in data analysis are required. The successful candidate possesses a passion for interactive technologies, strong analytical and teamwork skills, and an ability to work in a fast-paced and dynamic environment. If hired, this person will report to the EVP, Managing Director.
RESPONSIBILITIES:
The SEM Analyst will be responsible for the day-to-day ownership of client's numerous search engine campaigns in Google, Yahoo, Ask, MSN, Tier 2 engines and content networks. This position will be held accountable for measurable improvement and growth of the search engine channel. Specific responsibilities include:
- Keyword Analysis - Evaluate keyword performance and implement bid increases/decreases, keyword deletions, landing page changes and structure changes.
- Keyword Development - Effective research & selection of appropriate keywords.
- Keyword Expansion & Implementation - Find opportunities to expand keyword universe, which entails building new keyword lists, tracking link creation, determining appropriate bids and implementing into each search engine account.
- Copy Analysis, Optimization and Expansion - Evaluate performance of active copy and optimize based on click through rates conversion/approval rates and search engine quality scores. Additionally, you will be expected to introduce new copy concepts to test against existing variations.
- Conversion Analysis & Optimization - Work with the consumer and product team to identify opportunities to improve user experience and increase conversion rates.
- Account Strategy - Work closely with each search engine in order to anticipate changes and/or new products. You will evaluate and make recommendations to prepare for changes and/or test new opportunities based on the current market status and competition.
- Reporting - Provide updated performance stats on a weekly basis, and upon request, for updates frequently provided intra-department & company wide.
JOB DESCRIPTION:
In the capacity of Senior Search Analyst, your responsibilities will include the following:
- Building and executing on Search Engine Marketing (cost per click/cpc) campaigns for our clients, to include:
- Effective keyword research & Selection
- Creation of compelling ad copy
- Selection of appropriate traffic channels
- Determination of Landing Pages or recommendations of such
- Maintaining ongoing optimization efforts using analytics to determine CPC bid strategies, advanced engine features to implement and execute those changes.
- Monitoring budgets and increase client's ROI and conversion performance.
- Reporting internally to team and externally to client on performance, results and strategy/new ideas. Create Dashboards.
- Researching new advertising channels or platforms to be considered.
- Working with Search Engine Representatives (vendors) to facilitate management of client accounts.
- Presentations to clients.
JOB REQUIREMENTS:
- "Best Practices" knowledge of Search Engine Marketing tactics and guidelines.
- Experience with Cost Per Click advertising networks to include: Google Adwords, Yahoo, BING,(MSN AdCenter), ASK, Verizon, etc.
- Ability to extract necessary information from web analytics.
- Good writer - strong command of English language, while understanding advertising and marketing language. Excellent writing and grammar skills needed.
- Google & Yahoo certification preferred, familiarity with Atlas or Dart.
- Ability to communicate internally and externally to clients --- via phone or email.
- Analytical thinker - able to come up with solutions AND be a problem solver.
- Quick learner - self motivated and able to multitask on several projects simultaneously.
- Works well under pressure and deadlines
EXPERIENCE REQUIREMENTS:
* **PRIOR SEM EXPERIENCE REQUIRED** ONLY CANDIDATES WITH PRIOR SEM EXPERIENCE WILL BE CONSIDERED FOR THIS POSITION. (Please submit examples of CPC campaigns or ad copy/keywords you have managed, with your resume)
* 1-3 years experience in data analysis and / or CPC campaign management .
* Google and Yahoo certification a plus.
* Competitive Salary Plus Full Benefits
Resumes should be forwarded to careers@usintlmedia.com. No phone calls will be accepted, and no recruiting candidates will be considered.
